Our vision is that the powerful platform we're unveiling will power thousands of different phone models." Said Google CEO.
The Android platform consists of an operating system (Linux-based), middleware, a user-friendly interface, and applications. 34 companies have said they will join the Open Handset Alliance (OHA), a multinational alliance that will work on developing applications on the Android platform. Members of the alliance include mobile handset makers HTC and Motorola, Samsung, and LG
The Android software stack is expected to provide handset makers and wireless operators an open platform they can use to develop innovative applications. The new software will compete directly with smartphone software from other companies like Apple, Microsoft, Nokia, Palm, and Research in Motion. Unlike some of these mobile operating systems, Android will not be tied to a specific device.
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Google is prepared to spend huge sums to make Android a success, since it hopes to pipe ads onto Android phones. This is the latest example of its strategy to make more money in its main business—online advertising—by opening up other markets. Recently it unveiled OpenSocial, a set of software standards for social networks, which is also intended to create more outlets for online ads (and to keep Facebook, a leading social network, from becoming a serious competitor for them).
When it will be in the Market?
Consumers should expect the first phones based on Android to be available in the second half of 2008
References
Google Press Center
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